Google Ads Performance
Account 883-450-8480 · Greens Horticulture · All campaigns
⏸ All campaigns are currently paused. This report shows historical performance data only.
Total Spend
—
GBP
Clicks
—
all campaigns
Conversions
—
purchases
Revenue
—
conv. value GBP
ROAS
—
revenue / spend
Cost / Conv.
—
avg. per purchase
Monthly Spend & Conversions
Spend by Campaign
Campaign Breakdown
| Campaign | Impressions | Clicks | Spend (£) | Conversions | Revenue (£) | ROAS | CPA (£) |
|---|
Search Terms
Why does Google hide ~54% of spend? PMax (Performance Max) campaigns
don't disclose every search term individually. Google only reveals terms that meet a
minimum search volume threshold — anything below that threshold gets silently bucketed
into "Total: Other search terms" in the export. This is a deliberate Google
privacy policy, not a data extraction error. The hidden spend is confirmed by the CSV
itself: it explicitly lists a "Total: Other search terms" row with the exact
pound figure. There is no way to see which individual queries drove that spend — it is
a genuine black box. The tables below show only the ~45–47% of spend
that Google chooses to disclose.
Note on Search Local GB conversions: This campaign reports
140 total conversions but the average conversion value is only
£20.73 (total £2,905 ÷ 140 conv). That is a strong signal that
roughly 50–80 of those are phone calls — each counted at £1 —
not product purchases. The "Calls from ads" goal fires when someone taps the phone
number in the ad and counts the same as a sale in the Conversions column. Based on
the value split, an estimated 60–90 are real purchases and
50–80 are calls, putting the true purchase CPA closer to
£13–18 (not the headline £8.32).
✅ Effective — Drove Conversions
| Search Term | Conv. | Conv% | CPA (£) | Clicks | Spend (£) |
|---|
❌ Wasted Spend — Zero Conversions
| Search Term | Spend (£) | Clicks | Impr. | CPC (£) |
|---|
Product Performance — All Time
Top products by number of ad clicks. All are currently marked "Not eligible" — the Merchant Centre feed needs fixing before ads can restart.
Top Products by Ad Clicks
| Product | Price | Clicks | Impressions | CTR | Spend (£) | Avg CPC | Status |
|---|---|---|---|---|---|---|---|
| Barbed T-Pieces 9mm (Autopot) | £0.45 | 5,647 | 906,635 | 0.62% | £502.46 | £0.09 | Not eligible |
| Barbed T-Pieces 16/16 > 9mm | £0.95 | 891 | 76,091 | 1.17% | £100.47 | £0.11 | Not eligible |
| Crop Support Netting 120cm | £2.00 | 860 | 24,606 | 3.50% | £177.10 | £0.21 | Not eligible |
| Flexi-Trays 80cm × 80cm | £19.95 | 468 | 20,114 | 2.33% | £170.11 | £0.36 | Not eligible |
| Round Pots 20l | £2.50 | 428 | 31,654 | 1.35% | £168.94 | £0.39 | Not eligible |
| Sunmaster 600W Super HPS | £24.95 | 404 | 18,276 | 2.21% | £171.87 | £0.43 | Not eligible |
| 20l Air Pots | £8.95 | 395 | 26,069 | 1.52% | £178.45 | £0.45 | Not eligible |
| Crop Support Netting 200cm | £3.00 | 385 | 14,187 | 2.71% | £60.34 | £0.16 | Not eligible |
| Bluelab Combo Meter Replacement pH Probe | £69.95 | 379 | 23,084 | 1.64% | £176.70 | £0.47 | Not eligible |
| Ecothrive Coco Lite | £15.95 | 366 | 33,519 | 1.09% | £175.63 | £0.48 | Not eligible |
| AC Infinity AI+ Controller CO2 & Light Sensor | £49.00 | 343 | 11,213 | 3.06% | £91.75 | £0.27 | Not eligible |
| Canna Boost 5l | £199.95 | 300 | 18,928 | 1.58% | £288.51 | £0.96 | Not eligible |
| Maxibright Daylight 660w LED | £749.95 | 295 | 12,177 | 2.42% | £94.10 | £0.32 | Not eligible |
| Round Saucers 40cm | £2.20 | 295 | 22,574 | 1.31% | £89.61 | £0.30 | Not eligible |
| Budbox Pro 150cm × 150cm | £209.95 | 275 | 17,715 | 1.55% | £126.17 | £0.46 | Not eligible |
Every product is marked "Not eligible" — most because there are no active campaigns, and several are also out of stock. Fixing the Merchant Centre feed (restocking, resolving policy flags) is the single biggest lever before restarting ads.